Whether you are a marketer or a small business owner promoting your business on the Internet, your main goal is to get your business to stand out in the marketplace. You want your target market to think of you first when it comes time to buy. Consider the following ways to make your customers think of your brand first when they are looking for the products or services that you offer: Focus on Providing Good Customer Service
The modern customer wants guarantees, fast turnaround time and excellent service after the sale. When it comes to online purchases, good customer service often plays a crucial role in the decision to buy. Also, bear in mind the importance of first impressions. Customer service is often the first point of contact between a business and its customers. This means that it will inform snap decisions and may cause people to either stick with your brand or turn away from it. Start Blogging This is an excellent way to build trust in your target audience. The key to effective blogging is to do it consistently. You get a loyal following by regularly posting content that your audience finds useful. You may have heard the phrase "content is king" repeated ad nauseam in marketing circles. While it may seem to be throwaway advertising jargon, it is actually true. When it comes to brand enhancement, content is the best way to get your name out in the marketplace. However, it is essential that your content have value and not be a mere sales pitch. As you start trying to come up with content ideas, keep sight of the fact that you are a consumer too. Look at the brands that you like and try to find the ways that they appeal to customers with content. Keep an eye out for any content that your readers might find valuable. Link to relevant, useful articles and position yourself as an expert in your industry. Create Your Own Focus Group Consider bringing your friends and neighbors together for an informal focus group. Note that free food is often an effective incentive. Once you have them assembled, run your ideas by them. Since these people are not strangers, they are more likely to be forthcoming with you. Take note of their questions and feedback. While it may not always be positive, you and your brand can benefit if you listen to what is being said. Focus on Solutions You want to brand to meet specific customer needs and to be associated with providing solutions. If you start moving away from that by offering products that are not truly necessary, you could wind up hurting your brand. On the other hand, something that meets an existing need can help your brand significantly. Jonah Engler is a financial expert from New York City.
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AuthorJonah Engler is a New York based entrepreneur with a passion for stockbroking and coffee! Check out his pics on his instagram! Archives
December 2015
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